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Any athlete from the top level Olympians like the Belgrave Harriers’ very own champion triple jumper Phillips Idowu, right down to the most amateur competitor, needs to be wearing the correct shoes. It’s not simply a case of picking the pair you most like the look of by any means however, as every person will have different requirements depending on the shape and biomechanics of your feet, your weight, and of course the particular sporting activity you wish to pursue, whether you’re running marathons, just going for a jog or training for the high jump. As the Adidas mantra goes, ‘for all feet and every terrain, there’s a perfect shoe.’ Indeed, choosing the correct trainers for your foot type and running style will give your feet and lower limbs the best chance possible of accepting the repetitive stresses of running and minimising the risk of injury, but with such a wide choice available, and the continual technological advances in their design, choosing the best shoes for you can be a daunting task. Relative newcomer to the UK online retail scene Zalando offers a reasonably priced range of Adidas running shoes, as well as trainers for more general leisure wear. Before you buy though you should make sure to have a look at this guide to learn more about biomechanics and how you should best go about picking the right pair, as what is ideal for one person might be absolutely wrong for another. To give you a more comprehensive insight into the individual models before you buy check out the review section on RunnersWorld, which covers a wide-ranging selection of the best newcomers to the market.